Ibadan, Oyo State – The National Orientation Agency (NOA), Oyo State Directorate, has charged the media to intensify efforts in disseminating accurate information to counter misinformation and misconceptions, urging continued collaboration in promoting national consciousness.
This was emphasized by Alhaji Isiaka Kehinde, Deputy Director and Head of Media and Communications, while representing the State Director, Mrs. Ajolayo Simiat Akande, on the live radio programme “The Compass”, anchored by Femi Mapaderun on IBR 92.5 FM, Akobo, Ibadan.
Alhaji Kehinde highlighted that misinformation, which misleads the public and distorts facts, remains a significant threat to informed decision-making and social cohesion. He stressed that the Agency’s multimedia approach, including jingles, social media interactions, radio and television programmes, and community outreach, ensures timely and accurate information reaches citizens, helping to correct false narratives and reinforce civic responsibility.
He noted that NOA has produced over 78 jingles in local languages, aired across 198 radio stations, and leverages AI-powered tools such as CHLEEAN, the Explainer, and the Mobilizer app to reach diverse audiences effectively. Citizens are further engaged through toll-free lines and interactive social media platforms, encouraging dialogue and inclusiveness.
According to Alhaji Kehinde, the Agency’s efforts are guided by the visionary leadership of DG Mallam Lanre Issa-Onilu, whose initiatives in revalidation processes and value-driven campaigns have placed the Agency on a strong pedestal, enhancing its mandate delivery with renewed vigor.
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The Deputy Director emphasized that the Agency works closely with grassroots structures to separate fake information from verified facts, building public trust and ensuring citizens are well-informed. He cited contributions from prominent figures, such as former Finance Minister Olusegun Aganga, whose feature in the Explainer newsletter underscores the reach and credibility of NOA’s messaging.
He concluded by lauding the media, particularly NOA’s media partners in Oyo State, for their consistent support in disseminating the Agency’s programmes and activities widely, accurately, and dispassionately.
Alhaji Isiaka Kehinde
Deputy Director & Head of Media and Communications,
Oyo State NOA Directorate
